The whitewashed Baltit Fort with carved wooden balconies in Karimabad, Hunza

Born in the mountains

About us

Amazon Adventures is the travel company of Beverages Amazon, built by people from the valleys we take you to.

Our story

We started with a simple idea: the people who know the north best should be the ones showing it to the world. Today our guides, drivers and planners host families, friends, honeymooners, school groups, international travellers and other tour operators across eight extraordinary regions.

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What we stand for

Our promise to every traveller

Safety first, always

Vetted drivers, 4×4 vehicles serviced before every trip, first-aid trained leads and live trip tracking from our Islamabad desk.

Locals who know the way

Our guides grew up in these valleys. They speak Khowar, Burushaski, Wakhi, Shina and Pashto — and know the chai stop with the best view.

Made around you

Every itinerary flexes. Swap a hotel, add a rest day, upgrade to a private jeep — we rebuild the plan and the price in minutes.

Honest, all-in pricing

Transport, stays, breakfast & dinner, permits and toll taxes are in the price. No surprise fuel or 'jeep charges' on the road.

Responsible travel

We hire locally, pay fairly, keep groups small in fragile places and carry our rubbish out of every meadow and lake.

Partners welcome

Tour companies across Pakistan and abroad use our guides and ground handling for their own departures.

Sheep and goats grazing on a wide green meadow in Chitral under snowy peaks

Ground operations

Run from Islamabad, rooted in the valleys

Our operations desk in Islamabad plans every departure, books hotels and vehicles, tracks road and weather updates and stays on call 24/7. In the field, our regional teams in Hunza, Gilgit, Chitral, Swat and Upper Dir look after guests like family.

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  • Vehicles inspected before every mountain trip
  • First-aid trained tour leaders and satellite-phone backup on remote routes

Guest reviews

Stories from the road

Your story starts here

The mountains are calling.

Tell us your dates and dream valleys — we'll build a day-by-day plan with a fixed price, usually within a few hours.